Public Health Content Sharing Guide
A practical resource for public health content creators navigating permissions, licensing, and ethical sharing of campaign materials.
A practical resource for public health content creators navigating permissions, licensing, and ethical sharing of campaign materials.
Public Health Content Sharing GuidePublic health has always been a collaborative field. But complexity around terms of use, intellectual property, and ownership has made sharing harder than it should be — especially for smaller organizations working without legal support. This guide exists to make sharing easier, safer, and more equitable.
The problem is real. Unclear permissions and legal complexity create real barriers: Smaller organizations cannot afford legal review for every campaign adaptation. Good health messages stay siloed instead of spreading. Teams waste precious resources recreating campaigns that already exist. Content creators want to share, but don't know how to do it safely. Many federal, state, and local government campaigns are publicly available and can serve as inspiration — but most are not designed to be easily adapted.
The opportunity is also real. Public health has always been a collaborative field. When we're stretched thin and competing in a noisy, politicized information environment, collaboration isn't just nice — it's essential. When we share and tailor and adapt effective campaigns in a culturally responsive way, we:
This resource helps you:
This resource is NOT:
Who this is for: Public health agencies, health foundations, community organizations, marketing agencies, and freelance creators making health campaigns to share.
Arclet and our partners saw an opportunity to create something of value for our field: practical guidance that honors the lived experiences and stories of community members, supports collaboration across public health, and ensures creators' work is properly credited and protected.
Public Health Content Sharing GuidePublic Health Content Sharing GuidePublic Health Content Sharing GuideUse this checklist across all three phases of your content creation process.
Public Health Content Sharing GuidePublic Health Content Sharing GuideThis template is a starting point. Adapt bracketed fields to fit your project, context, and geographic scope. For campaigns involving sensitive health topics, consult a legal advisor before use.
Adapt all bracketed fields [like this] to your specific project
Adapte todos los campos entre corchetes [así] a su proyecto específico
Public Health Content Sharing GuidePut one of these on your shared materials. Choose based on how openly you want others to use and adapt your work.
Use these as starting points and adapt them to fit your voice. The goal is to make it easy for others to credit you — and to help audiences find more information.
Public Health Content Sharing GuideAbout Arclet
Arclet is a public health communications platform that helps agencies and organizations find, adapt, and share evidence-based health content. We work with state and local health departments, community organizations, and health foundations across the country to make trusted health information more accessible — and more equitable. Learn more at arclet.com.
Disclaimer: This document provides general guidance only and is not legal advice. For specific legal questions, consult an attorney.
Questions or feedback? support@arclet.com · arclet.com · Last updated: May 20, 2026